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  <div class="marry_menu"> <a href="marry.html" >主页</a> <a href="marry_01.html">婚纱与电子商务</a> <a href="marry_02.html" class="on">婚纱的品牌设计与流行趋势</a> <a href="marry_03.html">婚纱的来源与历史</a> <a href="####">话题讨论</a> </div>
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       <div class="marry_title"><font class="title">国内三大婚纱电商分类</font><a href="####"><img src="images/zhankai.jpg" width="93" height="24" /></a></div><div class="space-jj"></div>
       <span>目前国内婚纱电子商务企业主要分为以下三类：</span>
       <ul>
         <li>自有工厂型：早期开始尝试eBay零售、阿里巴巴等第三方网络销售平台，利用Google等在线方式推广业务，多数发展不错。</li>
<li>渠道销售型：既有线下实体店，也有网上店铺，他们进入婚纱行业的时间都不长，发展情况参差不齐。</li>
<li>订单外包型：没有工厂，也没有实体店铺，只是通过网上接单，再下单给工厂。这类属于外贸公司或者外贸SOHO，往往不涉及生产环节，不受地域限制。</li>
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       <div class="marry_title"><font class="title">全球婚纱TOP10买方市场分布</font><a href="####"><img src="images/zhankai.jpg" width="93" height="24" /></a></div><div class="space-jj"></div>
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    <td>　　2010-2011年，美国、英国和澳大利亚一直是最大的婚纱买方国家。 <br />
      　　值得注意的是自2011年开始，婚纱买方市场开始由传统的美国、欧洲市场向拉美和非洲拓展。<br /></td>
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       <div class="marry_title"><font class="title">三大婚纱买方国家销售旺季时间分布</font><a href="####"><img src="images/zhankai.jpg" width="93" height="24" /></a></div><div class="space-jj"></div>
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       <div class="marry_title"><font class="title">传递N多倍幸福，巧用物流赢信任</font><a href="####"><img src="images/zhankai.jpg" width="93" height="24" /></a></div><div class="space-jj"></div>
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    <td width="195"><img src="images/003.jpg" width="185" height="287" /></td>
    <td valign="top">物流方面容易导致投诉的原因：<br />
      <font class="f_shense">1.客服不到位</font>
       <ul>
         <li>商家网站物流时间描述的不清楚或不醒目 </li>
      <li>婚纱制作周期过长延误了发货，未与客户及时确认</li></ul>
      <font class="f_shense">2.货物妥投延迟</font><br />
      <ul>
         <li>物流公司投错包裹或丢包等</li>
      <li>关税问题等导致婚纱滞留海关 </li>
      <li>自然灾害导致航班延误，货物滞留
        <table width="99%" border="0" cellspacing="0" cellpadding="0" class="small_table">
          <tr>
            <th >婚纱类型 </th>
            <th >订单状况</th>
            <th >选择物流 </th>
          </tr>
          <tr>
            <td>定制类</td>
            <td>紧急</td>
            <td>4大快递，以保证按时妥投</td>
          </tr>
          <tr>
            <td>成品类</td>
            <td>非紧急 </td>
            <td>EMS、专线服务</td>
          </tr>
        </table>
      </li>
      </ul></td>
  </tr>
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    <td colspan="2" class="xiexian">商家在选择物流合作伙伴时：<br />
      <p>对于定制类婚纱，或者需求紧急的订单，尽可能选用4大快递，可保证物品按时妥投<br />
      对于成品类婚纱，或非紧急的订单，商家可选择EMS或者专线服务</p></td>
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       <div class="marry_title"><font class="title">避免退款有"6招"，婚纱电商需谨记</font><a href="####"><img src="images/zhankai.jpg" width="93" height="24" /></a></div><div class="space-jj"></div>
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    <td><font class="f_shense">售前</font>
      <ul>
        <li>向买家提供婚纱的效果图 </li>
        <li>确认买家提出的尺码，单位，款式和面料要求</li>
        <li>因生产过程中的工艺问题需要修改设计，需征得买家的同意后再进行修改</li></ul>
      <font class="f_shense">售中</font><br />
      <ul>
        <li>婚纱完成后不要急于发货，可先试穿并拍照发给买家确认是否需要修改</li>
        <li>寄出前与买家确认收货地址和电话，寄出后及时通知买家物流方式、追踪号码、以及在线查询网址 </li>
        </ul>
      <font class="f_shense">售后</font><br />
      <ul>
        <li>如果确实因质量或尺寸问题买家需要退货，要积极回应，并积极寻找补救方法</li>
        
        </ul></td>
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       <div class="marry_title"><font class="title">全国五大婚纱生产基地</font><a href="####"><img src="images/zhankai.jpg" width="93" height="24" /></a></div><div class="space-jj"></div>
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    <td valign="top">&nbsp;&nbsp;&nbsp;&nbsp;随着婚礼文化的深入与发展，婚纱市场呈现出蒸蒸日上的时尚活力，婚纱供应商越来越重视国外市场。<font class="f_shense f_b">江苏、广东、上海、福建、北京</font>等地是国内婚纱的重要生产基地，为我国的婚纱出口注入了无穷的力量。<br />量。<br />
&nbsp;&nbsp;&nbsp;&nbsp;目前我国已经具备高、中、低档不同特色婚纱，全球<font class="f_shense f_b">90％</font>以上的婚纱都是"中国制造"。</td>
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     <div class="right_1"><p>婚纱行业的高利润，和"中国制造"的全球效应，吸引众多电商纷纷涉足婚纱外贸领域。<br /><br />
     &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;自2010年以来，婚纱外贸销售走势呈现良好上升趋势，仅配饰类产品的增长平均月增长可达80%，2011年三月更达到年内最高150%的增幅。2012年婚纱销售预计也将创出新高！<br /><br />&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;面对潜力无限的全球市场，很多婚纱电商却遭遇经营难题：市场局限，订单数量难以突破，物流成本久高不下，退款退货如影随形……如何把握行业命脉，创造2012年的销售奇迹？且看PayPal为您解析婚纱行业。 </p>
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      <table width="99%" border="0" cellspacing="0" cellpadding="0">
  <tr>
    <td colspan="2">中国婚纱成本包括：</td>
    </tr>
  <tr>
    <td width="24%" class="f_shense">面料费：</td>
    <td width="76%">各不相同，法国蕾丝价格最高。</td>
  </tr>
  <tr>
    <td valign="top" class="f_shense">做工费：</td>
    <td>一般中高档婚纱礼服做工费为<br />500—800元每件。</td>
  </tr>
  <tr>
    <td valign="top" class="f_shense">手工费：</td>
    <td>上海人工费比较高，每人每月<br />1500元左右。苏州就比较低，<br />每人每月1200左右。</td>
  </tr>
  <tr>
    <td colspan="2">美国当地销售的婚纱，根据材质、款式、做工、风格等不同，售价从几十美元到上万美元不等。几十元的主要是二手婚纱。通常情况下新娘大多会选购价格在200到300美元范围内的婚纱。</td>
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    <td colspan="2">*以上数据仅供参考</td>
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  <tr>
    <td colspan="2" class="none">以下是婚纱周边的衍生产品。一般电商卖家在做市场推广的时候，可以把头纱，手套等成本低廉的产品作为小礼品来促销。珠宝首饰乃至相关鞋类都可以作为衍生产品来提高销量。</td>
    </tr>
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    <td width="96" height="40">晚装</td>
    <td width="134">婚鞋</td>
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    <td height="40">伴娘服</td>
    <td>头纱</td>
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    <td height="40">新郎服饰</td>
    <td>配饰（项链、耳环等）</td>
  </tr>
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    <td height="40">蕾丝手套</td>
    <td>邀请函</td>
  </tr>
</table>

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  <tr>
    <td class="none">由于婚纱附件产品特殊性，卖家务必留意：</td>
  </tr>
  <tr>
    <td>包装良好，防止小物件因运输过程中的自然碰撞而损坏。</td>
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    <td>保证物品在规定日期（比如婚礼，节日）前准时送到。</td>
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    <td class="none">物流递送状况以及妥投时间：</td>
  </tr>
  <tr>
    <td>时效性：专线&gt;E邮宝&gt;航空小包</td>
  </tr>
  <tr>
    <td>安全性：专线=E邮宝&gt;航空小包</td>
  </tr>
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    <td class="none">
    <table width="99%" border="0" cellspacing="0" cellpadding="0" class="small_table">
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        <th width="59" >货物 </th>
        <th width="73" >重量</th>
        <th width="107" >物流方式 </th>
      </tr>
      <tr>
        <td class="none">婚纱附件</td>
        <td class="none">0.7-0.8kg</td>
        <td class="none">e邮宝,航空小包，<br />
专线</td>
      </tr>
      <tr>
        <td rowspan="2" class="none">一般货物</td>
        <td class="none">4kg以下</td>
        <td class="none">小包以及e邮宝</td>
      </tr>
      <tr>
        <td class="none">4kg以上</td>
        <td class="none">专线为主</td>
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